All programmes and rights of the NDR are extensively exploited on sound storage mediums, music cd and audio books. Our wide range of merchandising articles – not only being a perfect opportunity to widen the potential of programmes but also to enable the customer to receive further information on the programme requested – comprises amongst others calendars, cookbooks and books in general. In addition, SHE has carried out the commercial utilization of NDR recordings, including productions with the highly renowned NDR ensembles. Consequently, we are proud that highly demanded products could enter the market.